Overview
Rely Paints, a growing paint manufacturing industry in India. It is carving out its niche in a highly competitive industry, going up against some of the biggest names. To differentiate themselves, they have adopted innovative paint solutions and creative sales and marketing strategies. As part of their market research, Rely Paints discovered a key trend: leading brands were investing heavily in the aesthetics, durability, and safety of their paint containers. Realizing the potential to enhance their packaging, Rely Paints sought out a world-class tin container manufacturer.
This led them to Anupam Products Limited, a leading manufacturing industry in India & supplier of tin containers for the paint, adhesives, and chemical industries.
The Challenge
Rely Paints already had fairly competitive packaging, but after a thorough assessment by Anupam Products’ New Business Development team, several key areas for improvement were identified:
- Tin Sheet Quality: The existing material was good, but upgrading to a superior tin sheet could improve durability and appearance.
- Printing Excellence: While the current design was effective, enhancing print quality with advanced techniques would make the packaging more visually striking.
- Fabrication Efficiency: By leveraging Anupam Products’ Fully Automatic Tin Can Fabrication machines, the overall quality of the tin containers could be significantly boosted, particularly in welding and seaming precision.
The Solution
Collaborating closely, the Rely Paints and Anupam Products design teams worked to redevelop the packaging design, adhering to Rely Paints’ brand guidelines. The result was a modern, eye-catching design that better reflected the quality of the brand.
- Top-Quality Printing: Using the finest inks and cutting-edge printing technology, the new design was printed with enhanced vibrancy and clarity.
- Advanced Fabrication: The tin containers were manufactured using Fully Automatic Fabrication Machines, ensuring impeccable precision in welding and seaming, further strengthening the durability of the packaging.
- Quality Control: A rigorous quality check was conducted hourly throughout production to ensure consistent results.
- Safe Packaging: The final products were securely packed to prevent any damage or rusting during transportation, ensuring the highest quality containers upon delivery.
The Results
The new packaging for Rely Paints has set a new benchmark in quality. The containers are now recognized for their:
- Superior durability
- Vibrant and professional aesthetic
- Strong resistance to wear and tear
Distributors have reported that the new packaging stands out on store shelves, catching the eye of consumers. Feedback from customers has been overwhelmingly positive, with many praising the attractive new design and the premium feel of the containers.
The improved packaging is not just a functional upgrade; it has become a crucial asset in elevating the Rely Paints brand, enhancing their market presence and customer appeal.
According to Mr. Sharad Gupta, Director of Rely Paints:
“At Rely Paints, we are committed to delivering the best quality products to our customers. We believe that packaging plays a vital role in conveying the richness of our brand. Thanks to the partnership with Anupam Products, we’ve been able to achieve a level of packaging excellence that truly stands out in the paint industry. This collaboration has helped us capture the imagination of our customers and improve our market appeal.”
Additionally, Devashish Binani, Managing Director of Anupam Products Limited, shared his thoughts:
“Anupam Products has been supplying tin containers to the paint industry for a few decades now. We understand the nuances of the industry and are excited to support Rely Paints in their growth story. Our assurance is that Rely Paints’ customers will receive sturdy, safe, and highly attractive containers that not only protect the product but also elevate the brand’s image in the marketplace.”
By choosing Anupam Products as their packaging partner, Rely Paints has successfully enhanced both the appearance and performance of their packaging, paving the way for greater success in a competitive marketplace.
Staff Writer
Staff Writer at Manufacturing Industry